Black Forest Labs Privacy Policy
This Privacy Policy describes how Black Forest Labs Inc. (“we”, “us,” “our”) collects, uses and discloses information about individuals who use our website (www.blackforestlabs.ai), our AI models, applications, API, services, tools and features, or otherwise interact with us (collectively, the “Services”). For the purposes of this Privacy Policy, “you” and “your” means you as the user of the Services, whether you are a customer, website visitor or another individual whose information we have collected pursuant to this Privacy Policy.
This Privacy Policy does not apply to information that we process as a “processor” or “service provider” on behalf of our business customers that use our Services to provide services to their own end users. Please contact our customer directly if you have any questions about the use of your information, including if you wish to exercise any privacy rights.
Please read this Privacy Policy carefully. By using any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access the Services.
- CHANGES TO THIS PRIVACY POLICY
We may modify this Privacy Policy from time to time, in which case we will update the “Last Updated” date at the top of this Privacy Policy. If we make material changes to the way in which we use or disclose information we collect, we will use reasonable efforts to notify you and will take additional steps to the extent required by applicable law. If you do not agree to any updates to this Privacy Policy, please do not continue using or accessing the Services.
- COLLECTION AND USE OF YOUR INFORMATION
When you use or access the Services, we collect certain categories of information about you from a variety of sources.
Information You Provide to Us
Some features of the Services may require you to directly provide us with certain information about yourself. You may elect not to provide this information, but doing so may prevent you from using or accessing these features. Information that you directly submit through our Services includes:
- Basic contact details, such as name, address, phone number, and email, which we use to provide the Services and to communicate with you, which may include marketing communications, in our legitimate interests to maintain business relationships or provide our Services.
- Account information, such as username and password, which we use to provide the Services, in our legitimate interests to operate our business. If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We recommend you do not share your access details with anyone else. If you believe your account has been compromised, please contact us immediately.
- Payment information, such as bank account, credit or debit card information, and billing address, which we collect and share with a third-party payment processor. We use this information to process your payment and provide the Services, in order to fulfil a contract entered into with you.
- Feedback / communications, if you contact us directly or express interest in using the Services, we may collect information such as your name, email address, the contents of a message or attachments that you may send to us, and other information you choose to provide. If you respond to a survey, we will capture your responses and any other data you provide. We use this data for our legitimate interests to operate our business and the Services.
- Your interactions with our Services, which may include prompts and other content that is submitted to the Services, and the output that is created through our Services. We collect this information to generate and output new content as a part of the Services, develop, train and improve the Services, including to research, develop, train and otherwise improve or enhance the safety and performance of our AI models, for content moderation, and as otherwise in our legitimate interests to operate our business and Services.
- Applicant details, such as information included in your resume of CV, references, and job history. We use this information to assess your candidacy, in our legitimate interests to operate a successful business.
- Any other information you choose to include in communications with us, for example, when sending a message through the Services, when using our alpha or beta products and services, interacting with us online or offline, or confirming your identity. We use this information to communicate with you, in our legitimate interests to maintain business relationships and our products and services.
Information We Collect Automatically
We may also automatically collect certain information about your interaction with the Services, including emails that we send you (“Usage Data”). To do this, we may use various tracking technologies, including cookies (“Tracking Technologies”). Usage Data may include:
- Device information, such as device type, operating system, unique device identifier, and internet protocol (IP) address.
- Location information, such as approximate location, if you choose to provide it.
- Other information regarding your interaction with the Services, such as browser type, log data, date and time stamps, clickstream data, interactions with marketing emails, ad impressions, and other preference data.
For more information on how we use Tracking Technologies and your choices, see the section below, Cookies and Other Tracking Technologies.
Information Collected From Other Sources
We may obtain information about you from outside sources, including information that we collect directly from third parties and information from third parties that you choose to share with us. Such information may include:
- Analytics data we receive from analytics providers such as Umami. We use this information to understand how the Services are used and to improve the Services, in our legitimate interests to operate a successful business.
- Information we receive from career websites, such as LinkedIn, Monster, or Indeed, which we use to process your application for employment, in our legitimate interests to operate a successful business.
Any information we receive from outside sources will be treated in accordance with this Privacy Policy. We are not responsible for the accuracy of the information provided to us by third parties and are not responsible for any third party’s policies or practices. For more information, see the section below, Third Party Websites and Links.
In addition to the specific uses described above, we may use any of the above information to provide you with the Services, in order to perform a contract entered into with you, and in our legitimate interests to maintain our business relationships, including by enhancing the safety and security of our Services (e.g., troubleshooting, data analysis, testing, system maintenance, content moderation, and reporting), providing customer support, sending service and other non-marketing communications, monitoring and analyzing trends, conducting internal research and development, complying with applicable legal obligations, enforcing any applicable terms of service, and protecting the Services, our rights, and the rights of our employees, users or other individuals.
- COOKIES AND OTHER TRACKING TECHNOLOGIES
We use cookies and Tracking Technologies to collect information about your interactions with the Services. This helps us provide and improve our Services, including the way our website and Services work.
You can control the way in which your devices permit the use of cookies and other similar Tracking Technologies. If you so choose, you may block or delete our cookies from your browser. Blocking or deleting cookies may cause some of the Services and website, including certain features and general functionality, to work incorrectly or not work at all. If you have questions regarding the specific information about you that we process or retain, as well as your choices regarding our collection and use practices, please contact us using the information listed below.
Your browser settings may allow you to transmit a “do not track” signal, “opt-out preference” signal, or other mechanism for exercising your choice regarding the collection of your information when you visit various websites. Like many websites, our website is not designed to respond to such signals, and we do not use or disclose your information in any way that would legally require us to recognize opt-out preference signals. To learn more about “do not track” signals, you can visit .
- DISCLOSURE OF YOUR INFORMATION
We may disclose your information to third parties for legitimate purposes subject to this Privacy Policy, including the following categories of third parties:
- Our affiliates or others within our corporate group.
- Vendors or other service providers who help us provide the Services, including for system administration, cloud storage, security, customer relationship management, marketing communications, web analytics, content moderation, payment networks, and payment processing.
- Third parties to whom you request or direct us to disclose information.
- Professional advisors, such as auditors, law firms, or accounting firms.
- Third parties in connection with or anticipation of an asset sale, merger, or other business transaction, including in the context of a bankruptcy.
We may also disclose your information as needed to comply with applicable law or any obligations thereunder or to cooperate with law enforcement, judicial orders, and regulatory inquiries, to enforce any applicable terms of service, and to ensure the safety and security of our business, employees, and users.
The information we collect from you may be transferred to, and stored at/processed in countries outside the country they were collected from. We take steps to ensure that any international data transfers are conducted in accordance with applicable law. For instance, when transferring your information outside the EEA or UK, the transfer is conducted under the European Commission’s standard contractual clauses for the transfer of personal data to third countries, or the UK Information Commissioner’s international data transfer addendum to the EU standard contractual clauses, as relevant, unless the data transfer is to a country that has been determined by the European Commission or the relevant UK authorities, as applicable, to provide an adequate level of protection for individuals’ rights and freedoms for their personal data.
For more information about how we transfer information outside of the country where you are located, you may contact us as specified in the ‘How to Contact Us’ section.
- THIRD PARTY WEBSITES AND LINKS
We may provide links to third-party websites or platforms. If you follow links to sites or platforms that we do not control and are not affiliated with us, you should review the applicable privacy notice, policies and other terms. We are not responsible for the privacy or security of, or information found on, these sites or platforms. Information you provide on public or semi-public venues, such as third-party social networking platforms, may also be viewable by other users of the Services and/or users of those third-party platforms without limitation as to its use. Our inclusion of such links does not, by itself, imply any endorsement of the content on such platforms or of their owners or operators.
- CHILDREN’S PRIVACY
Children under the age of 13 are not permitted to use the Services, and we do not seek or knowingly collect any personal information about children under 13 years of age. If we become aware that we have unknowingly collected information about a child under 13 years of age, we will make commercially reasonable efforts to delete such information. If you are the parent or guardian of a child under 13 years of age who has provided us with their personal information, you may contact us using the below information to request that it be deleted.
- DATA SECURITY AND RETENTION
Despite our reasonable efforts to protect your information, no security measures are impenetrable, and we cannot guarantee “perfect security.” Any information you send to us electronically, while using the Services or otherwise interacting with us, may not be secure while in transit. We recommend that you do not use unsecure channels to send us sensitive or confidential information.
We retain your information for as long as is reasonably necessary for the purposes specified in this Privacy Policy. When determining the length of time to retain your information, we consider various criteria, including whether we need the information to continue to provide you the Services, communicate with you, comply with our legal obligations, resolve a dispute, enforce our contractual agreements, prevent harm, promote safety, security and integrity, or protect ourselves, including our rights, property or products.
- YOUR RIGHTS
You may have certain rights in relation to your information, to the extent provided by applicable law:
- Access: You have the right to access information we hold about you, how we use it, and who we share it with.
- Portability: You have the right to receive a copy of the information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Correction: You have the right to correct any of your information we hold that is inaccurate.
- Erasure: In certain circumstances, you have the right to delete the information we hold about you.
- Restriction of processing to storage only: You have the right to require us to stop processing the information we hold about you, other than for storage purposes, in certain circumstances.
- Objection: You have the right to object to our processing of your information.
- Objection to marketing: You can object to marketing at any time by opting-out using the function described in our communications to you.
- Withdrawal of consent: Where we rely on consent to process your information, you have the right to withdraw this consent at any time by contacting us.
Please note that a number of these rights only apply in certain circumstances, and all of these rights may be limited by law. For example, where fulfilling your request would adversely affect other individuals or our trade secrets or intellectual property, where there are overriding public interests or where we are required by law to retain your information.
To exercise any of these rights, you can contact us as specified in the ‘How to Contact Us’ section. We will respond to requests to exercise these rights without undue delay and at least within one month (though this may be extended by a further two months in certain circumstances).
As noted above, if you are an end user of a service that incorporates or integrates our Services, the service provider is the controller of your personal data, and you should contact them to exercise any privacy rights.
If you have complaints about how we process your information, please contact us as specified in the ‘How to Contact Us’ section and we will respond to your request as soon as possible.
If you think we have infringed data protection laws, you can file a claim with the data protection supervisory authority in the country in which you live or work or where you think we have infringed data protection laws.
- HOW TO CONTACT US
Should you have any questions about our privacy practices or this Privacy Policy, please email us at support@blackforestlabs.ai or contact us at 2261 Market Street STE 22997, San Francisco, CA 94114.