Brand Guidelines and press kit
This page provides essential guidance and assets for the correct use of Black Forest Labs trademarks and copyrighted materials. It is designed for all external entities engaging with our brand. Adherence to these guidelines is crucial when incorporating Black Forest Labs branding elements into third-party assets and materials, ensuring proper representation of our intellectual property.
Logotype
Our logo consists of two core elements: a symbol and a wordmark. This is the primary and official version of our visual identity. It should always appear in one of our brand’s primary colors - black or white - depending on the background and context. Using these colors ensures clarity, contrast, and consistency across all of our applications.
Symbol
Our symbol serves as a condensed expression of our brand. It may be used on its own—without the wordmark—exclusively in small-scale applications where the full logo would become unreadable.
Clear Space
Maintaining clear space around the Black Forest Labs logo ensures its visibility and distinction by keeping it separate from other graphic elements such as text or imagery. To preserve its visual strength and clarity, the logo must always be surrounded by sufficient, unobstructed space. The minimum clear area in all applications is determined by the thickness of the symbol’s stroke.
What to avoid
To maintain brand consistency and recognition, the logo must not be altered in any way. Avoid modifications such as stretching, distorting, rotating, misaligning, or applying inappropriate color changes. Any adjustments that compromise its proportions, positioning, or color scheme diminish the logo’s clarity, impact, and ability to represent the brand effectively across all applications.
Don’t change the color of the symbol.
Don’t use secondary colors in the logo.
Don’t add a drop shadow or glow.
Don’t distort or alter its proportions.
Don't use secondary color combinations.
Don't alter the alignment or positioning.
Partnerships
When displaying the Black Forest Labs logo alongside a partner or collaborator’s logo, both should appear visually balanced in scale to ensure equal presence. The Black Forest Labs logo must always be positioned on the left, with the partner logo placed to the right. Both logos should be aligned horizontally and centered as a unit. To maintain consistency and cohesion, both logos must appear in the same color.
In certain cases, the Black Forest Labs symbol may be used without the wordmark—as long as the partner also uses their standalone symbol. When using only symbols, it’s essential to respect alignment and sizing so that both elements appear visually balanced and harmonious.