Background and scene replacement
Restage a SKU in new settings, seasons, and markets without a reshoot. Product consistency while changing the set, lighting, and angle.
E-commerce & RetailProduct shots
Product shots
that pass QA.
Customize a frontier model for your brand. Reduce rework and production costs at catalog scale.
Scene change
Restage a SKU without a reshoot.
Virtual try-on
Try-on that feels natural.
InputLogos and Text
Consistent branding.
Scale content
No studio required.
- 100×
- Throughput increaseWorld-leading luxury brand that went from 1K to 100K+ images per season.
- 52% → 98%
- Asset pass rateLarge US retailer after customizing FLUX to their catalog.
- <60s
- Asset creation timeDown from 2–4 hours manually.
Based on results from enterprise customer deployments of FLUX
SOC 2 Type IIISO 27001GDPROpen and commercial weights
How we work with you.
Our forward-deployed engineers work with you from first SKUs to production.
- 01Scope
- Label legible
- Color on spec
Bring your SKUs
Send us the products and shots your pipeline is struggling with. Then align with us on QA criteria.
- 02BuildLoRA
InputWe tune FLUX for your products
Our engineers build the workflow: reference photos, prompts and a LoRA trained on your catalog.
- 03Measure
Illustrative Test against evals
Each round reports approval rate, cost per approved asset and latency on the same sample.
- 04Scale
Illustrative Deploy to production
Run on the API, get a dedicated endpoint or self-host the weights, and move up as volume grows.
What retail teams build with FLUX.
Core use cases currently deployed at the largest retailers in the world.
Precise, local editing
Fix defects, reflections, swap a prop, or relight a hero shot. FLUX lets you draw a bounding box around what should change, while keeping the rest of the image the same.
Colorway and material variants
Show every color, finish and fabric of a SKU from one approved photo, instead of shooting each variant.
Every ad format
Extend an approved image to every placement or aspect ratio using references, precise editing, and outpainting.
On-model imagery and virtual try-on
Go from flat lay or packshot to on-model shots. Let shoppers try on a full outfit naturally and accurately.
3D and CAD renders to photo
Turn furniture, vehicle and product renders into photoreal shots in any room or on any road, starting from the geometry you already designed.
Have a workflow that isn’t listed? Talk to our team
FLUX 3 Image
Multiple products combined in one visual.
Give FLUX 3 Image up to 10 product references and a bounding box for each. It builds the scene around them, in the exact layout you want. Comes in up to native 4K.
See FLUX 3 Image
Send us the SKUs you’re struggling with.
We’ll work with you and measure against your own QA criteria.
Run it however you want.
Start on the API or use your own model as volume grows.
API
Read the docsStart on the API
Generate and edit with FLUX 3 Image, FLUX VTO and FLUX Outpainting. No infrastructure to run.
Open weights
Explore open weightsFLUX 3 Image Klein
A small, fast model built for precise editing. Fine-tune it with LoRA on your products and run it on your own GPUs.
Custom endpoint
Ask about endpointsYour fine-tune, hosted by us
We fine-tune on your products and serve the model on a dedicated endpoint. You never run a GPU.
Commercial weights
Explore commercial weightsYour own model
License any FLUX model, fine-tune it on your catalog and run it on your infrastructure for a fixed fee.
Security first.
- SOC 2 Type II and ISO 27001Certified security and information management
- GDPRGDPR-compliant data processing is standard
- Zero data retentionDedicated instances with network isolation
- Commercial license termsClear rights to self-host and fine-tune the weights
- A model that stays putSelf-hosted weights don’t change until you update them
Frequently asked questions
Can AI product photography keep my product exact, including logos, labels and packaging text?
FLUX is built to keep the product fixed while everything around it changes. FLUX 3 Image takes up to 10 reference images and edits only inside the boxes you draw, so the rest of the image stays as it was. Fine print and small logos are the hardest part of any product image, so test on your own SKUs against your QA criteria before you scale. Our engineers can run that evaluation with you.
How do I turn one product photo into lifestyle, on-model and channel-ready images?
Start from a clean product photo. FLUX 3 Image places it in new scenes, FLUX VTO dresses a model in the garment, and FLUX Outpainting extends the result to every aspect ratio. All three run on the BFL API.
Does FLUX support virtual try-on?
Yes. FLUX VTO dresses any person in a garment from a packshot or an on-model reference, one piece or a full outfit. It is built for low latency, so it works in interactive fitting rooms as well as catalog pipelines.
Can we fine-tune FLUX on our products or brand style?
Yes. FLUX 3 Image Klein is an open-weights model you can fine-tune with LoRA on your own product photos. Commercial weights for the larger models come with mid-training checkpoints and our forward-deployed engineers, and the fine-tuning platform with its training code is available as an add-on. If you would rather not train yourself, we fine-tune on your data and serve the model on a dedicated endpoint.
Can we self-host FLUX for catalog-scale generation?
Yes. Commercial weights let you run any FLUX model on your own infrastructure, so your product data never leaves it, for a fixed fee however many images you make. Running FLUX 3 Image Klein in a product also needs a commercial license.
How should we measure the cost of AI product images?
By cost per approved asset, not price per image. An image that fails QA still costs the generation, the review and the retouch or reshoot that replaces it. Compare models on the share of outputs that pass your QA on the same sample of SKUs, then on cost, latency and the effort to run them.
Can FLUX resize product images for every marketplace and ad placement?
Yes. FLUX Outpainting extends an image in any direction and fills the new space to match the scene, without a prompt. One approved image can cover every aspect ratio a channel needs.
We already use another image model. Can FLUX work alongside it?
Yes. Many retail teams run several models in one pipeline. FLUX fits as the step that keeps the product exact: scene changes, local edits and try-on, called through the API or served from self-hosted weights.
What security and compliance does BFL offer retail teams?
BFL is SOC 2 Type II and ISO 27001 certified, and GDPR-compliant data processing is standard. Enterprise customers can run on dedicated instances with zero data retention and network isolation, and self-hosted weights keep your data on your own infrastructure.
How do we start an evaluation?
Contact sales with your workflow and a sample of SKUs, including the ones your current pipeline gets wrong. Our forward-deployed engineers scope the test and agree the acceptance criteria with you up front. You can also start with evaluation access to the weights, or a hosted pilot fine-tuned on your data.
Talk to sales
Tell us about your catalog, your channels and where images fail QA today.